URL rating, otherwise known as URL Page Rating, is a numerical rating for any given URL you're looking at. Domain rating is for the whole domain, while URL rating covers all links on the website.
If you've pulled up a default URL on your web browser, the Ur rating would usually be the most important one, while domain rating covers all links on the domain, especially for those which should be of interest to the user. When it comes to URL rating, there's no such thing as getting it right all the time. There will be some differences, though, from domain to domain, and this can affect the final results (as with anything else).
URL Page Rating, also known as Urchin, has an inbuilt algorithm that determines whether the URL is in good quality or not, or whether the URL contains broken links. If it's not in good quality, then it will be flagged in this way, which helps improve the quality of a URL, which improves the overall quality of the website.
While URL rating can certainly help increase your search engine ranking and visibility in search engines, it doesn't always mean the whole thing is worthwhile. There are times when a bad URL would do more harm than good. However, even if a bad URL won't necessarily affect your rank in the long run, it will certainly damage your ranking in the short term.
The more relevant and up-to-date the URL is, the better it is for your SEO efforts. If you're getting more links from reputable websites, then your URL is more likely to be trusted by search engines, which improve the search engine ranking and visibility for you.
When the URL is up-to-date and relevant to what people searching online are seeking, you improve your ranking. This is a double-edged sword though: sometimes your URL will hurt your SEO rankings for very little reason and sometimes it may even help improve them, so you need to look carefully at it before making a decision.
Some SEO experts believe that URL rating is unnecessary for optimizing your website, because you can just include keywords in the URL itself, so it becomes optimized from the get-go. Others argue that while your keywords may help in many cases, it may not be enough to drive organic traffic to your site.
For SEO, URL rating is a great way to help improve your ranking, although some believe that you can benefit more from using anchor text instead. However, you can't expect your URL to do all the work. for you, and you have to do it yourself or hire someone to do it for you, so make sure it is the best option you're looking for.
For those who want to maximize their search engine positioning, it is best to avoid URL rating altogether and just optimize your URL for keywords. rather than go in for the kill, or try to force the SEO gods to smile on your URL and give you the most relevant results you can hope for.
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